Ali Webb is the Director of House of Webb Pty Ltd, a cultural consultancy specialising in media, publicity, communications, copywriting, and wholesome storytelling. Over two decades, she has shaped campaigns for festivals, touring companies and cultural institutions, delivering strategic media management that makes projects shine.

Past projects span some of Australia’s most respected cultural names: Melbourne Symphony Orchestra, National Gallery of Victoria, Ballarat International Foto Biennale, Archibald Prize, Concord Records, Leah Senior, Emma Donovan & The Putbacks, Lisa Gorman, Port Fairy Folk Festival and more. House of Webb manages every part of a campaign — from media releases, pitching and interview coordination, strategy and planning, music servicing, content curation, to artist liaison and popping a coffee order in.

Artist Management
Alongside publicity, Ali has extensive experience managing artists. From 2020–2023, she managed Emma Donovan & The Putbacks, guiding their career through recordings, touring and media campaigns. Today, she manages the career of Leah Senior, providing hands-on guidance across creative projects, live shows, booking and tour planning, recording, publicity and long-term career development. Ali’s approach is collaborative, ensuring artists not only reach audiences, but grow sustainably while staying true to their vision.