Ali Webb is the Director of House of Webb Pty Ltd, a cultural consultancy specialising in media, publicity, communications, copywriting and content creation. Over 15+ years, she has shaped campaigns for festivals, touring companies and cultural institutions, delivering strategic media management that makes projects shine. Current clients include Love Police Touring, kikki.K with Lisa Gorman, Handsome Tours, Port Fairy Folk Festival, Shepparton Art Museum (SAM) and City Gallery.

Past projects span some of Australia’s most respected cultural names: Melbourne Symphony Orchestra, National Gallery of Victoria, Ballarat International Foto Biennale, Bendigo Writers Festival, Archibald Prize, Clunes Booktown Festival, The Cat Empire, Emma Donovan & The Putbacks, Kutcha Edwards and Spinifex Gum. House of Webb manages every part of a campaign — from media releases, pitching and interview coordination, to content curation, briefing notes, media training and artist liaison — right down to making sure the coffee is hot before a live radio interview.

Artist Management
Alongside publicity, Ali has extensive experience managing artists. From 2020–2023, she managed Emma Donovan & The Putbacks, guiding their career through recordings, touring and media campaigns. Today, she manages the career of Leah Senior, providing hands-on guidance across creative projects, live shows, recording, publicity and long-term career development. Ali’s approach is collaborative and strategic, ensuring artists not only reach audiences, but grow sustainably while staying true to their vision.